Google’s Mission Statement:
To organize the world’s information and make it universally accessible and useful.
That mission statement sounds great at first- if you want to know the local movie showtimes then having that information ‘universally accessible and useful’ is very convenient. However, consider how much data Google knows about you.
If you have an Android phone, you can see that Google knows everywhere you’ve been with your phone, regardless of if GPS is turned on (see your history here: https://www.google.com/maps/timeline). Every time you ask ‘Ok Google’ a question, your voice is saved on Google’s servers (see your history here: https://history.google.com/history/audio). Every single search you’ve ever made on Google is stored and analyzed by Google (see your history here: https://history.google.com/history/). If you use Gmail, Google knows the content of every email you’ve sent or received.
Why does it matter if Google has this data?
Because Google’s primary business is advertising.
Google uses all of this data- your searches, your emails, your location history, even your browsing history- to generate a profile of who it thinks you are so that it can sell you as a product to potential advertisers. If you want to see what google thinks about you, visit this link to see the profile of your interests and likely demographic: https://www.google.com/settings/u/0/ads/authenticated. Google’s main way to make money is to get as much information about you as it can so that it can tell advertisers what you’re likely to buy and they can try to affect your purchasing decisions.
“To organize the world’s information and make it universally accessible and useful,” Google says its primary goal is. It’s great when that information is about sports, news, or stocks, but it’s not so great when that universally accessible and useful information is about you.
Switch to a search engine that doesn’t view you as a product, and doesn’t exist solely to sell you to advertisers. Switch to Search Incognito.